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Hiroko Nishide

Manner was not acquired in a day®


2002-2016 Over 650 Media Appearances!

2003-2016 Authored Over 70 books! Totaling Over 1 million copies!

A manner consultant whose mission is to create a WIN and HAPPY situation for both parties based on “Manner is a sincere, courteous consideration of love that embodies the human spirit”, and a communication with manner. Versed in all types of manners including, business manner, table manners, manners for ceremonial occasions, make-up manners, customs and practice manners, manners for everyday life, and human relationship manners, that encompasses manners, conduct, etiquette, expression of speech.

  • After graduating from Otsuma Women's University, Faculty of Language and Literature, Department of Japanese Literature (Current Department of Japanese Language and Literature), became a secretary to a member of the House of Councilors and a political economy reporter. Currently, an independent Manner Consultant.
  • After moving to the United Kingdom at the age of 31, jointly set up a company with Dr. William, a genetics researcher at the Graduate School of the University of Oxford. In the UK, attended international parties where guests included first-class scholars and celebrities, and also interacted with the members of the Gentlemen's Clubs. Her manner training based on real-world experiences is highly regarded as trustworthy and reliable.
  • Recognized as the leader in manner training who provides easy-to understand consulting on manners from an international perspective, based on her real experiences from starting a business and her social life in the UK.
  • Does not belong to any organization and yet has a thorough understanding of each organization. Popular among trainees and relied upon by clients due to her ability to suggest tailor-made manner, way of speaking, speech suited to the success and happiness of the person or company.
  • Her corporate training and consulting/lectures and seminars are known for their approach to build practical skills, and “Professional Development realized by cultivating the Potential of Every Person” that achieve results.
  • At the 2008 Beijing Olympics, published the first etiquette and manner book by a Japanese national, and ranked third in sales among the hundreds of thousands of books sold at the Shanghai Book Fair. Has received extensive and prestigious media coverage in China, and is widely respected as a manner consultant who regularly contributes articles, and holds training for companies and seminars.
  • The only manner consultant approved by the late Kyu Eikan who was dubbed “The god for making money”, and was asked to write a series on his website “People with manners and etiquette will be successful in life”ページを別ウィンドウまたはタブで開きます.
  • Moreover, famous as a charismatic manner consultant who conducts manner training for TV dramas including NHK’s Historical Period Drama “Hana Moyu” (An Honorable Flower), “Ryomaden” (The Story of Legendary Ryoma Sakamoto), NHK TV Movie “Shirasu Jiro” (The Life of Jiro Shirasu), NHK TV Drama “Garasu no Ie” (The House of Glass), and films such as Film “Rurou ni Kenshin Densetsu no Saigohen” (Rurouni Kenshin/Samurai X: The Legend Ends). Appeared in over 200 TV programs related to manner consulting and supervision. Author of more than 70 books including overseas, since her maiden work published in December 2013.
  • “The Exceptional Manners of the Eminently Successful” was 1st overall on the Amazon Books Ranking in 2016. Starts producing formal bags that use traditional Japanese techniques (Nishijin brocade, Hakata textile and Wana textile). Scheduling to plan in 2017, design and produce formal bags for use on special occasions including important ceremonial occasions such as graduation and school entrance ceremonies. Created by “Iwasa” a-well established bag manufacturer who has 90% of the market share in Japan’s formal bags market. HIROK♥MANNER aims to foray onto the world stage with the introduction of these bags of the Manner of "Magokoro" (sincere and cordial sentiments).
  • In 2017 chosen as the manner consultant for the 2part FUJI TV Special TV Movie “Onna no Kunsho” (A Woman`s Pride) (starring Nanako Matsushima). Making regular appearances in the manner sections during TV programs such as ”Soredame!” (Don`t Do That!)(TV Tokyo) and “Maasa no Dodonpa” (Maasa Takahashi`s Talk Show). Currently active in various fields as a consultant for companies, trainer of future manner consultants, producer and a writer.

Family Structure

Husband, Dogs FAB (female) and KOO (male)
A great lover of dogs (FAB is a black Labrador and KOO is a silver Toy Poodle)

Hobby/Interest

Organic additive-free cooking, gardening, driving, walking with my dogs

Main Titles

HIROK♥MANNER Group

  • WitH CORPORATION Chairperson of the Board
  • HIROKO ROSE CORPORATION Managing Director
  • MANNERS EDUCATIONAL PROMOTION ASSOCIATION President

Main Achievements (Manner Coaching and Supervision)

  • NHK Historical Period Drama “Hana Moyu” (An Honorable Flower)
  • NHK Historical Period Drama “Ryomaden” (The Story of Legendary Ryoma Sakamoto)
  • NHK TV Movie “Shirasu Jiro” (The Life of Jiro Shirasu)
  • NHK TV Drama “Garasu no Ie” (The House of Glass)
  • Film “Rurou ni Kenshin Densetsu no Saigohen” (Rurouni Kenshin/Samurai X: The Legend Ends)
  • Great East Japan Earthquake Reconstruction Charity Film “Tenshin” (Portrait of Okakura Tenshin)
  • FUJI TV Special TV Movie “Onna no Kunsho” (A Woman`s Pride) Manner Coaching
  • Nippon TV Mini Series “Marumaru Tsuma” (My Wife’s Secret) Manner Consulting for Poster
  • Shueisha`s “Weekly Jump” (Jojo`s Bizarre Adventure, Spin-off Series, Episode5: Rohan Will Not Move) Manner Supervision
  • Achieved the title “Customer Satisfaction No.1” with NTT DoCoMo Manner training for all the subsidiaries nationwide
  • Mercedes - Benz Japan: Manner training for the opening staff of the first Café & Restaurant
  • Mercedes - Benz Japan: Sales and customer service manner training for the domestic distributors
    and many more…

Appeared in an in-depth coverage in “Solomon-Ryu (King Solomon`s Philosophy Palace)” (TV Tokyo)ページを別ウィンドウまたはタブで開きますas a “Master of the manner”, showcasing her unique style of etiquette and manner training, seminar and consulting. (date of broadcast December 22, 2013)

The Untold Story Behind the Birth of Hiroko Nishide Mannerページを別ウィンドウまたはタブで開きます

Archive of main achievements

2006
*Publication of “Smart Tips and Manners for Business" (Gakken), the first manner related book to reach over 280,000 sales
2007
*Supervised Nintendo DS software “Happy Manner Book”, the first ever supervision by a manner consultant.
2008
*Published the first etiquette book by a Japanese national in China (ranked 3rd in sales) and held manner training courses in Shanghai
*Started production of a video that dramatizes business manner, and takes on the role of script writer, actor and supervisor in the video
2009
*Coached and Supervised NHK TV Movie “Shirasu Jiro” (The Life of Jiro Shirasu)
2010
*Coached and Supervised NHK Historical Period Drama “Ryomaden” (The Story of Legendary Ryoma Sakamoto)
2011
*Produce many companies such as NTT DoCoMO that are No.1 ranking in customer satisfaction
2012
*Supervised ”Jojo`s Bizarre Adventure, Spin-off Series, Episode5: Rohan Will Not Move”
2013
*Coached and Supervised Charity Film “Tenshin” (Portrait of Okakura Tenshin) which was made to celebrate the 150th year of the birth anniversary of Okakura Tenshin in aid of the earthquake disaster in Japan
*Appeared in “Manners of Cherished Women” “Manner training for adults” in the TV program ”Hiru Nan Desu” (It’s Lunch time! Variety Show)(Nippon TV)
*Coached in NHK TV Drama “Garasu no Ie” (The House of Glass), appeared in “Solomon-Ryu (King Solomon`s Philosophy Palace)” (TV Tokyo) as a “Master of the manner”
2014
*Coached in the film “Ruroni Kenshin: Kyoto Inferno / The Legend Ends”
2015
*Conducts manner consulting using music therapy and eurhythmics. Formulates the world’s first “Manner- eurhythmics® and co-develops the method with Kunitachi Music Academy
2016
*Developed the Traditional Japanese Pattern versions of HIROKO STYLE HIROK♥MANNER BAG with Nishijin brocade, Hakata textile and Wana textile in association of the Manner of "Magokoro" (sincere and cordial sentiments) (Created by “Iwasa” a-well establish bag manufacturer)
2017
*Developed the HIROK♥MANNER BAG for use in important ceremonial occasions. Start selling abroad
*Appeared in the manner sections during TV programs such as ”Soredame!”(Don`t Do That!)(TV Tokyo) and “Maasa no Dodonpa” (Maasa Takahashi`s Talk Show)
マナーコンサルタント 美道家 西出ひろ子
取材申込

Operating company:HIROK♥MANNER Group HIROKO ROSE CORPORATION
Joint operating company: MANNERS EDUCATIONAL PROMOTION
ASSOCIATION / FAST MANNER SCHOOL

TEL: +81 (0)3 5413-7377 FAX:+81 (0)3 5413-7321
HQ: 9F 1-7-10 Moto-Akasaka Minato-ward Tokyo 107-0051

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